Content is King and You’re Not on the Royal Court
I don’t mean to be a snob about this, but you need help with your content! If you are like the average business owner trying to write your own web content – you struggle with it. Am I right?
I’m going to let you in on a little secret. The majority – MAJORITY – of our web clients miss their deadline for delivering their content to us. They set a date when they think they can have it written and delivered, and 9 times out of 10 they underestimated the amount of time it would take.
You would think it would be easy to write about your own business. After all, you talk about it all the time, right? But then you sit down at your computer and the “stupids” takes over. Everything you write sounds stupid.
The secret to writing is really to stop judging yourself (and all writers do this – even famous writers). And the second secret is to follow a few simple technical steps. Here are a few simple tricks to help you with writing your content.
1. Keep your paragraphs short. Each paragraph on your site should be no more than 4 lines long. People are more likely to read or skim your content if they think it looks like easy reading.
When your paragraphs are long, people automatically default to comparing your content to academic reading. It reminds them of textbooks from high school or college. They are more likely to just skip reading all together. Keep it short.
2. Use the formula for writing that you learned in English class. Tell them what you’re going to tell them, tell them, tell them what you told them. In every paragraph!
Another way of thinking about this is start with a topic sentence. Then explain what you mean in short and simple terms. Finish the paragraph with a sum up and a lead into the next paragraph.
3. Use bullet points to help organize your thoughts. Bullet points will help you decide what order your information should be delivered. Bullets can be expanded into short paragraphs or they can stand alone as your content. If that’s the case, all you need is an introductory paragraph to explain your list of bullet points.
4. Call to action is essential. If you paint the picture that life is better with your product, you need to make it easy for them to purchase. Ask them to call now, buy now, signup now, download now. Don’t assume that since they’re on your site, they’re going to act now. You still have to ask.
Want to learn more about writing content that is on message for your brand and effective at getting the desired response? Sign up for one of my digital marketing workshops in Fargo, ND, right now. (See there – that’s a call to action.)